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Adnams and the BHF Norwich 50/100 Bike Ride

By Victoria Savory, also posted in News on

BHF Norwich 50/100 Bike Ride 2012Cathedral Close in Norwich was alive yesterday with the buzz of determined cyclists, enthusiastic supporters and entertainment in the plenty for the Norwich 50/100 Cycle Ride. It was Adnams’ first year as sponsor and it was a genuine pleasure to be part of the event. The atmosphere was upbeat and almost festival-like, and Cathedral Close made for a stunning backdrop. The Adnams team were present to offer quality beers to exhausted cyclists and thirsty spectators, serving Southwold Bitter and Spindrift. The cyclists that took part showed passionate determination in their quest to achieve 25 miles, 50 miles or even 100 miles cycle around Norfolk, all raising funds for the British Heart Foundation, which is an extremely worthwhile charity Adnams proudly supports. It’s important to acknowledge the BHF volunteers who were an inspiration!


Victoria Savory