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Adnams Coastal Clean - Saturday 18 September

By Emma Hibbert, also posted in News on

[caption id="attachment_2834" align="alignleft" width="300" caption="- because we prefer to leave our footprints in the sand, not on the environment"][/caption] Adnams and the coast are inextricably linked. It’s where Adnams is based, it’s central to our advertising campaigns and it’s where many of us have a lot of fun.  Unfortunately, some of our best-loved marine wildlife is under threat from the waste and litter in our seas. Hundreds of species of marine wildlife accidentally eat or become tangled up in litter. In addition to harming wildlife, litter on our beaches is hazardous to people and costs millions to clear up. So, seven years ago we decided to ‘do our bit’ and signed up to the Marine Conservation Society’s Adopt-a-Beach scheme. Part of our commitment is to clean our adopted 1km stretch of Southwold’s beach (from Gun Hill to the Harbour) four times a year. The main Adnams Coastal Clean event of the year takes place in September as part of the annual MCS Beachwatch Big Weekend where the data collected is used for the annual MCS Beachwatch report. During last year’s MCS Beachwatch survey weekend over 4,200 volunteers took part cleaning and surveying over 350 beaches and collecting over 3,000 bags of litter. Suffolk played a major part in this with Suffolk Coast and Heaths co-ordinating 29 groups surveying 22km of our beautiful coastline.  In Southwold, we had 80 people join us and managed to collect a whopping 60 bags of rubbish. As you might expect from Adnams, we like to combine the serious nature of beachcleans with a little fun and reward. We’d love you to come and join us on Saturday 18 September. We meet at the Swan Hotel between 10.30 – 11am for a brief briefing and issue of equipment and then we head down to Gun Hill at 11am to begin our clean. We usually end up in the Harbour Inn for our pint of Adnams and fish & chips just before 1pm. That’s about it – everyone welcome. Please email me at to book your place and receive your instructions for the day. Please note: Unfortunately, due to a clash of events in 2011, we will not be holding a Beach Clean as part of the Marine Conservation Society’s Beach Watch Weekend. We will be organising one before the end of the year so please e-mail to register your interest.


Emma Hibbert