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Adnams customers make over half a million donations through 'Pennies'

By admin, also posted in News on

Pennies 500,000 donationsWe're celebrating achieving half a million charitable donations made via Pennies, the digital charity box, thanks to the generosity of our fab customers. Over 500,000 donations have been made since Adnams began working with Pennies in 2012, raising over £120,000 through purchases of wine, beer, spirits and kitchenware across our Adnams stores. Pennies provides customers with the option to round up their purchase to the nearest pound and donate the extra change to charity, based on the idea that small change, when collected together, can make a big difference. So far Adnams' customers have donated to 14 different regional and national charities through Pennies including emergency appeals and local community causes, all of which have been nominated by Adnams Store employees. Our current donations are going to the cancer charity, Big C. In the first half of this year, our customers raised over £18,000 from 67,000 donations and in August 2016, we extended the scheme to our online store with the hope to be able to raise even more for our chosen charities.

Case study: Working with St Elizabeth Hospice

In 2014, Adnams raised nearly £9,000 in support of St Elizabeth Hospice; a local charity devoted to improving life for people living with progressive illnesses across East Suffolk and South Norfolk. The money was raised in Adnams stores via Pennies between March and June 2014 and was enough to run all of the hospice’s community services for three days, which includes home visits and a 24-hour telephone specialist advice line.

Case study: Working with Alzheimer’s Research UK

Between November 2015 and January 2016, Adnams’ customers raised an incredible £12,910 for Alzheimer’s Research UK, the UK’s leading charity specialising in finding preventions, treatments and a cure for dementia. The amount was raised during our busy Christmas period and was donated to support a two-year £49,000 pilot project undertaken by the University of Cambridge. The project will help to understand dementia with Lewy bodies (DLB), a common cause of dementia affecting over 100,000 people across the UK. Sarah Fisk, Adnams Corporate Communications, comments: “We’re delighted to have achieved half a million customer donations through the Pennies collection scheme and are proud of our long-standing partnership with Pennies which helps us to support a range of great charities. Giving back to the community is part of our ethos and something that our customers recognise and value and, as a result, Adnams’ customers have been very generous. The response has been phenomenal and we have seen a considerable increase in the number of donations made since we first partnered with the initiative in 2012. We are hoping that with growing awareness of Pennies and by extending the initiative to our online store, we can build on this success and raise even more for our chosen causes!” Big C will be the Pennies beneficiaries in Adnams stores and online until the end of October 2016.