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Adnams is Cool!

By Sarah Groves, also posted in News on

CoolBrandsAdnams has been named one of the UK's Coolest brands for the second year running by CoolBrands®. The CoolBrands® list, now in its twelfth year, follows a vote by a combination of just under 3,000 consumers and an expert panel of 37 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Co-ordinated by The Centre for Brand Analysis, the prestigious CoolBrands® list was drawn from thousands of independently identified brands and whittled down into a shortlist of 1,150. The panel of 37 influencers then scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness, before 3,000 members of the British public gave their ratings. The opinions of the Expert Council (80%) and the public (20%) were combined and the best performing brands awarded CoolBrands® status. Adnams beat tough competition to take its place in the prestigious list. Adnams Chief Executive Andy WoodAdnams’ Chief Executive Andy Wood commented, “This is a fantastic achievement for Adnams and we are delighted to be included in CoolBrands® for the second time. Our innovative approach to business continues with the launch of a range of new beers under the Jack Brand label earlier this year, and we're releasing our first Copper House Whisky in December. We continue to develop the strength of the Adnams brand alongside our long-term commitment to ‘doing the right thing’." You can find out more on the CoolBrands® website.      

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Sarah Groves

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