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Adnams Jack Brand beer range wins a Trophy at The International Beer Challenge 2015

By Sarah Groves, also posted in News on

Adnams Jack Brand beer range We’re delighted to announce that the International Beer Challenge 2015 has awarded a Trophy and Gold Medal to the Adnams Jack Brand beer range in the Design and Packaging category. Designer Lee Cook, from CookChick, developed the stylish and colourful label designs for our Jack Brand beers. Lee explains, “An historic Adnams beer bottle found in the brewery cellars was used as the inspiration for the new range of beers from Adnams. The iconic ‘Jack’ that protects the brewery was Adnams’ earliest trademark, so it felt right that ‘Jack Brand’ became the rightful sub-brand to carry these bold and characterful new beers. The simplicity of design and pairing of unexpected, yet complimentary, colours creates a strikingly individual look for this collection.” This year saw a record number of 92 entries in the Design & Packaging category and judges awarded 10 Bronze, six Silver and six Gold medals. With the Gold medals awarded, the judges then decided on trophies for the best established beer packaging, best new packaging and best range, as well as the trophy for Supreme Champion. The Jack Brand range currently comprises five beers: Jack Brand Innovation, Dry Hopped Lager, Mosaic, Crystal Rye and 1659 Smoked Ruby. IBC 2015 Gold and Trophy medalsWe’re very proud to have also gained medals for a number of other Adnams beers, as well as beers brewed under Marks and Spencer’s own-label range. The team at M&S have developed a diverse and fascinating beer range and we’re delighted that the company was awarded Retailer of the Year for 2015.

Adnams’ range of winning beers:

Trophy and Gold Medal: Design & Packaging, Best Range – The Jack Brand Beer range Gold: M&S Mosaic Silver: Adnams Broadside; Jack Brand Dry Hopped Lager; M&S Southwold Summer Beer; M&S Jester; M&S Southwold 2.7% Bronze: Southwold Blonde Beer; Crystal Rye IPA Emma Hibbert, Adnams Marketing Director, comments, “We are absolutely delighted that our Jack Brand beers have been recognised as the Best Range at the IBC Design and Packaging awards. When we introduced Adnams Jack Brand we wanted to achieve a design which celebrated over 140 years of Adnams’ brewing heritage in Southwold at the same time as introducing a contemporary look. We have received some terrific feedback from our customers about the range who have commented that the vibrant colours look great on shelf, in the fridge and in hand. We look forward to adding more beers to the collection in the coming months.” By way of celebration, we’re offering free UK standard delivery* on our Jack Brand range of beers from Tuesday 8th September until noon on Tuesday 15th September via our online store. Our Jack Brand range will also be available to taste for free during this week at our stores.   *Free Standard UK Mainland Delivery is valid for Adnams Jack Brand range of beers online from Tuesday 8th until noon Tuesday 15th Sept 2015. Please note that if you order another non-free delivery product and the total value is under £60, then delivery will be charged at the normal rate. Standard UK Mainland Delivery is free for orders of £60 or more.


Sarah Groves