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Adnams opens new store in the heart of Norwich

By admin, also posted in News on

Norwich Westlegate exterior lo resWe're opening a new, permanent store at Westlegate in the centre of Norwich. The new store, opening on Wednesday 15th November, will offer customers a wide range of Adnams products, including our award-winning selection of beers and handcrafted spirits, as well as our homeware and food ranges. The new store will also offer a ‘Make Your Own Gin’ experience which allows customers to distil, name and label their own 70cl bottle of gin to take home. Norwich Make Your Own Gin experienceThis forms part of a new, enhanced retail experience that will allow customers to taste, touch, smell and see what goes into their favourite Adnams products. Customers are given the opportunity to taste local grains of malted barley that create the base of Adnams beers and spirits, smell the hops that characterise Adnams Ghost Ship Pale Ale, or some of the fragrant botanicals in Adnams Copper House Dry Gin. Regular in-store tastings will give customers the chance to try something new and seek advice and guidance from the Adnams team. We're also launching the ‘Adnams App’ alongside the new store. This will allow customers to click and collect our top 10 bestsellers across beer, wine and spirits range exclusively from the Westlegate store and the app, designed and developed by Where its App (@whereitsapp), includes features such as Rate My Taste, information on in-store events, and a ‘chill timer’. The app can be downloaded from tomorrow via Apple's app store and Google Play. Adnams Retail Manager Neil Griffin, said: Norwich Westlegate interior“We are excited to open our new Adnams store in the centre of Norwich in the run up to Christmas. Our customers are always asking us when we are coming to the centre of Norwich so we’re delighted to have the chance to set up our new store. Norwich is a bustling retail centre with a thriving food and drink scene. Our new store will be a great Adnams experience and we are delighted to have the opportunity to offer an enhanced experience with the addition of ‘Make Your Own Gin’ and more.” Adnams' existing Norwich store on Unthank Road will continue to operate as normal following the opening of the new City Centre location.