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Adnams sponsors Best British Rider award at The Tour of Britain

By Sarah Groves, also posted in News on

Adnams Best British Rider 2016Adnams is delighted to again be an official partner of the Tour of Britain - British Cycling’s premier road cycling event. The Tour of Britain gives cycling fans across Britain the opportunity to see the world’s best teams and riders competing in the country’s largest free-to-watch sporting event, organised annually by SweetSpot Group. This year’s race takes place from Sunday 4th to Sunday 11th September 2016, with three-hours of live coverage a day on ITV4. During the 1,200 plus kilometre course, riders will compete to win three jerseys in each stage: the Chain Reaction Cycles Points Jersey; ŠKODA King of the Mountains Jersey and Yodel Sprints Jersey, all of which are produced by Official Partner Dare2b. In addition to the jerseys, Adnams will present a daily award to the leading British Rider in the general classification while official nutrition partners HIGH5 will present the daily combativity award. Emma Hibbert, Adnams’ Marketing Director commented, “Adnams is proud to support the Tour of Britain and has been the official beer of the tour since 2011. We are delighted that this year we will also be presenting the Best British Rider Award at each stage of the race. Cycling is a growing sport and we know it’s particularly popular with our customers.” 120 riders from 20 teams will contest the 2016 Tour of Britain including ten UCI WorldTour teams, recently seen in action at the Tour de France.

Coming to a road near you!

Stage One Sunday 4 September: Glasgow to Castle Douglas Stage Two Monday 5 September: Carlisle to Kendal Stage Three Tuesday 6 September: Congleton to Tatton Park, Knutsford Stage Four Wednesday 7 September: Denbigh to Builth Wells Stage Five Thursday 8 September: Aberdare to Bath Stage Six Friday 9 September: Sidmouth to Haytor, Dartmoor Stage Seven a Saturday 10 September: Bristol Stage Individual Time Trial Stage Seven b Saturday 10 September: Bristol Stage Circuit Race Stage Eight Sunday 11 September: London Stage presented by TfL Find out more on the Tour of Britain website, and watch out for our competition (coming soon to where you will have the opportunity to win a VIP place at the event.    


Sarah Groves