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An apology from Adnams

By admin, also posted in News on

It has not been our finest hour…

We pride ourselves in making brilliant beers and doing the best for our customers. Mostly we get things right. At times, we could do better. This time, hands up, we got it wrong. And for that, on behalf of everyone at Adnams, I apologise.

Yesterday we sent out an email to our mailing list to tell them about a new promotion we had running on our website. This offered customers the chance to get £10 off any orders using the code TREAT10. This was a genuine offer sent to incentivise people to order through our website.

The promotion was subsequently posted to a number of deal websites and, over the course of yesterday afternoon, it exploded.

We woke up to over 5,500 individual orders, mostly for our beer boxes - to give you an idea of the scale of what we’ve been dealing with, yesterday was six times our biggest order day ever.

Somewhat embarrassingly, we have plenty of beer, but not enough packaging in the warehouse to fulfil the volume of orders generated by this promotion. We are resolving this problem and have contacted affected customers directly.

If you have any queries, please contact our Customer Service Team on 01502 727222 Monday to Friday, 9am - 5pm or email

This is not what you should expect from us, apologies once again.

Andy Wood