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Celebrating 20 years of Tomorrow’s Company

By Liz, also posted in News on

Tomorrow's Company logo 2016At Adnams we are proud of doing the right thing and taking a leadership role in sustainable business practice - whether it is having the lightest-weight beer bottles we possibly can, sending zero waste to landfill or supporting community events, we try to ensure our values are reflected in everything we do. But we couldn’t do this without inspiration from thought-leaders and other businesses, and one organisation that has been alongside us on our journey over the last 20 years has been Tomorrow’s Company.  One of the things we enjoy doing is sharing our story with other organisations and learning from them too for a shared benefit. In 1996 Tomorrow’s Company was formed as a “not-for-profit, agenda-setting think-tank that exists to inspire and enable companies to be a force for good”. Adnams have been closely involved and inspired by the values and purpose-driven approach of Tomorrow’s Company which has enabled our business to grow in a way which we believe is sustainable and responsible. Throughout 2015, Tomorrow’s Company conducted the Futures Project, a research programme bringing together leaders across business, government and NGOs to develop a positive and practical vision for how companies can be a force for good in the future. The project looked at progress towards a different business approach over the last 20 years in order to identify the key obstacles and drivers for change, and in this context present a renewed vision for business. As part of this project, Adnams, Barclays and The University of East Anglia and Tomorrow’s Company held a three-part series of dinner discussions to explore some of the themes of the project. The aim was to bring to light examples of best practice, explore the significant organisational and cultural changes since the original Tomorrow’s Company inquiry and explore the initiatives that encourage companies to be a force for good. Participants ranged from leaders, managers and entrepreneurs in the private, public and third sector. We hope that you are interested in finding out more about our approach and that of the organisations that inspire us. A summary of these sessions is available here. Thought-provoking reading from a thought-provoking dinner series. To find out more about Tomorrow’s Company visit the organisation's website.