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Charity donation tops £50,000 via Pennies

By Sarah Groves, also posted in News on

Pennies The Digital Charity Box logoAdnams’ brilliant customers have raised over £50,000 since the Pennies Digital Charity Box was launched in our stores in early 2013. This amazing total proves that every penny really does count. Most customers now use card payments rather than cash, and Pennies gives every card-payer an option to round up their purchase and donate the change to charity by a simple press of a button. Recently, Adnams customers raised a fantastic £8,438.46 for the Prince’s Countryside Fund, and from 1st October 2014 the charity changes to the Halesworth Community Nursing Care Fund (HCNCF).

About the Halesworth Community Nursing Care Fund

Halesworth Community Nursing Care FundCelebrating its 25th anniversary this year, HCNCF offers vital services to residents in North Suffolk and South Norfolk with life-threatening illnesses. The charity support people approaching the end of their lives who wish to remain in their own homes by providing equipment, care and support. The much-loved charity is seeking to raise £714,000 to build an Information and Support Centre to expand on the services they already offer. These new services include help with understanding a diagnosis, well-being advice, complementary therapies, legal guidance and further support for families. Please do help us support this charity by donating your pennies when you shop in store with us, it’s very much appreciated.  


Sarah Groves