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By Sarah Groves, also posted in News on 07/01/19
Over the next few months, you may notice some subtle changes to the wording on Ghost Ship 0.5% bottles, cans and keg badges.
We will be removing the words 'alcohol free' and making the 0.5% more prominent in our name for Ghost Ship 0.5%.
The previously printed labels and versions will be moved through naturally, which is why you won't necessarily see the changes immediately.
Why the change?We're making this change to make the description clearer for customers and to align with new Government guidance for low alcohol descriptions. Adnams decided to launch Ghost Ship 0.5% as 'Alcohol Free' in June 2018. At that time, a beer at 0.5% abv in the UK was termed ‘dealcoholised’ and for the EU the term is ‘alcohol free’. We decided to use both the UK and European terms and put ‘alcohol free’ on the front alongside 0.5% abv and ‘dealcoholised beer’ on the back label so that both terms were there.
With Britain due to exit the European Union in March 2019, there have been some consultations and reviews on alcohol labelling, and rather than enforce new legislation, the Government has decided to issue new guidance to ensure labelling is clear and consistent. Ghost Ship 0.5% is regarded as 'dealcoholised' beer and is defined as a drink from which alcohol has been extracted and no more than 0.5% abv in strength. Rest assured that the recipe for this much-loved dealcoholised beer, overall design and the ABV has not changed, it’s purely a description change.
You can find out more on the Government's new labelling guidance here.