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In high spirits! Adnams’ new online ad celebrates British Vodka

By Emma Hibbert, also posted in News on

Adnams Longshore Video still 2014We’ve released a tongue-in-cheek online video to celebrate winning the Vodka Trophy for our Longshore Vodka at this year’s International Wine and Spirit Competition (IWSC). As the only English distiller to have ever won the prestigious ‘Vodka Trophy’ – the highest honour possible at the competition - the video underlines our triumph in beating off competition from other established Vodka producers around the world such as Russia, Finland, France and Poland. The video, which was the brainchild of Adnams’ non-executive director and former M&S marketing chief Steven Sharp, highlights the success of our relatively young Copper House Distillery, which opened its doors in 2010. We have double reason to celebrate, as we also picked up the equivalent ‘Gin Trophy’ for our Copper House Gin at last year’s awards. This is the only time a distiller has picked up the awards consecutively in the competition’s 45-year history. [caption id="attachment_15388" align="alignright" width="258"]Adnams' Steven Sharp and Emma Hibbert on set - Adnams Longshore Vodka film 2014 Adnams' Steven Sharp and Emma Hibbert on set[/caption] Steven Sharp, non executive director at Adnams, explained: “The idea of this video was to demonstrate how an artisan distillery, located in the lovely – and remarkably small – town of Southwold, has managed to beat off competition from some of the best Vodka producers in the world. With a clear sense of humour, the ad celebrates all things British and we hope it’s something all Adnams fans will enjoy.” Andy Wood, CEO at Adnams, said: “The IWSC competition is one of the world’s most respected spirits competitions so we wanted to create a video which demonstrated how extremely proud we are to have won, when competition from around the world is so very fierce. We wanted the final cut to be something fans of Adnams could share and enjoy, while also highlighting the tremendous progress we have made in just four short years.” Available in 70cl bottles, Adnams’ Longshore Vodka is on sale now priced at £31.99. It is available to purchase in all Adnams Cellar & Kitchen stores and online. You can watch the video here.  

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Emma Hibbert

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