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In the black for charity

By Sarah Groves, also posted in News on

Pennies, the digital charity box logoWe're matching your Pennies charity donations made by shopping online at and in our stores from Black Friday until midnight on Sunday 26th November. Adnams began working with Pennies, the digital charity box, in early 2013, and since then, our amazing customers in our stores and online have donated over £188,000 to a variety of nominated charities. That's brilliant! Pennies provides customers with the option to round up their purchase to the nearest pound and donate the extra change to charity, based on the idea that small change, when collected together, can make a big difference. Every three months, Adnams store teams vote for their favourite charity based on a shortlist of nominations submitted by charitable organisations throughout the year. Our current charity benefiting from donations through Pennies is The Royal British Legion. Free standard delivery is also being offered for Adnams' online shoppers, so that will add an extra incentive for customers to donate via Pennies this weekend. We'll match your donation so that, together, we can double the amount raised. Adnams Director of Digital, Liz Cobbold, comments: "We love to do the right thing at Adnams, and this is our take on Black Friday. Christmas is a time for giving and Pennies is such an easy way to help make a difference."    


Sarah Groves