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Jack Brand Ease Up IPA

By Sarah Groves, also posted in News on

Ease Up IPATasting notes and ingredients

Gold in colour, with big aromas of mango, flavours of pine, melon and hints of grapefruit. A clean, dry finish, accompanied by subtle sweetness from the barley, perfect for any session. 4.6% abv Ease Up IPA is made using lager malt, oats, munich and cara fermented using a blend of American yeast strains and hopped with a star cast of Mosaic, Centennial, Simcoe, Galaxy, Goldings, Chinook and Amarillo.

What's the story?

We wanted to make a lower Abv IPA but one that's packed full of flavour. This 'sessionable' style is becoming increasingly popular. 'Easy' has become shorthand in the US for this particular style of beer, and so we've called ours 'Ease Up' in a nod to the American beers that inspired it. Ease Up IPA is available all year round in 30L kegs in selected outlets and also in 500ml bottles.

Serving suggestion

Goes brilliantly with grilled fish, spicy chicken wings or a fruity Thai curry.    


Sarah Groves