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Join us to help raise money for the EDP Flood Appeal

By Sarah Groves, also posted in News on

Adnams joins EDP Flood AppealOn the evening of Thursday the 5th December, the east coast of England was subjected to a powerful tidal surge caused by strong and persistent northerly winds funnelling high volumes of water into the North Sea. Many of our coastal communities are constantly threatened by erosion, but extreme events like this can cause extensive damage. Thanks to modern weather and tide forecasting technology, emergency teams were well prepared, and householders and businesses were warned in advance which meant that despite the physical devastation caused, thankfully no lives were lost. Landlord Nick Attfield at the flooded Harbour Inn on 6th December 2013Adnams' brewery is situated just a few meters from the coastline here in Southwold, so we're always mindful of the potentially devastating effect of the sea on our coastal communities. Several of our pubs, The Harbour Inn in Southwold, The Crown Inn and The Golden Key at Snape, The Jolly Sailor in Orford and The Butt and Oyster at Pin Mill were badly affected by the flood waters, and hundreds of homes and businesses have been overwhelmed, and in some cases destroyed, in a matter of hours. The Eastern Daily Press (EDP) has already raised a staggering £100,000 in its Flood Appeal which directs critical funds to help flood-stricken communities in Norfolk and north Suffolk. Nigel Pickover, Editor of the EDP, said: "We have been astonished and humbled by the overwhelming response to our appeal. In difficult times, our readers have once again dug deep to make a real and immediate difference to people in their time of need." You can read more about the EDP appeal here.

How you can help us raise funds

1. This year, we've teamed up with Pennies - the electronic Charity Box. Most customers shopping at our Cellar & Kitchen Stores pay by card, and Pennies gives every card-payer an option to round up their purchase and donate the change to charity by just one press of a button. It’s quick, simple and a great way for everyone to help raise much needed funds. So far, our customers have raised over £30,000 for Prostate Cancer UK and on Thursday 19th December we'll be switching over from Prostate Cancer to the EDP Flood Appeal. Every single penny helps. 2. Join us for Adnams Hour: 1pm on Friday 20th December. In this hour, Adnams will donate £1 from every main meal served at The Crown and The Swan Hotels, and from the Cellar & Kitchen Store Café in Southwold. If you can't make it to Southwold, then please consider making a donation directly to the EDP Flood Appeal*. 3. Boxing Day Champagne Campaign. For every bottle of Adnams Champagne Brut or Rosé sold on Boxing Day online, in Adnams' Norwich Chapelfield pop-up store and Adnams Cellar & Kitchen Store in Southwold, we'll donate £2.50 to the Flood Appeal.

Are you fundraising?

Let us know if you're organising an event or raising some money for the appeal so that we can keep the EDP up to date with your news. EDP Flood Appeal logo *Other ways to donate:
  • Transfer money online to The EDP Norfolk and Lowestoft Flood Appeal - Handelsbanken account number: 32314046 Sort code: 40-51-62
  • Make your cheque payable to EDP Norfolk & Lowestoft Flood Appeal and send it to: EDP Flood Appeal, Prospect House, Rouen Road, Norwich NR1 1RE
  • Make out a cheque made payable to the Norfolk Community Foundation, and deliver to their office at St James Mill, Whitefriars, Norwich NR3 1TN
  • Via the EDP head office, at Prospect House, Norwich – or any EDP branch office – or Handelsbanken on Prince of Wales Road with cash or cheques made payable to EDP Norfolk and Lowestoft Flood Appeal
  • By visiting the offices of North Norfolk District Council in Cromer. If you do this, cheques should be made payable to NNDC


Sarah Groves