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Let there be beer!

By Sarah Groves, also posted in News on

Let there be beer campaign logoAn exciting new campaign has launched to increase the profile of beer. Called 'Let there be beer' - the campaign is funded primarily by the major brewers. By working in collaboration with beer industry groups such as the British Beer and Pubs Association, Camra, as well as smaller independent breweries, the campaign aims to stem the decline in beer sales in the UK and to 'bring the nation back to beer' by making sure that 'beer infiltrates all elements of the national consciousness.' With a mixture of TV adverts, food and beer pairing slots on Channel 4's 'Sunday Brunch' show with Tim Lovejoy, beer of the week online videos and a social media campaign, it is hoped that beer will break through the general noise of drinks advertising, and become front of mind to a wider audience. A series of 24 beer films hosted by Tim Lovejoy have been produced. The first video features Adnams Spindrift: You can find out more about the 'let there be beer' campaign on Facebook, and join in the conversation on Twitter.    


Sarah Groves