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Norfolk Food & Drink Festival and The Tour of Britain Stage 1

By Sarah Groves, also posted in News on

Adnams Boat Bar parked near to The Tour of Britain Stage 1 Finish lineNot only did visitors to the Norfolk Showground get to glimpse Team GB cyclists Bradley Wiggins and Mark Cavendish, they also got to taste some of the most delicious food and drink East Anglia has to offer at the 'Taste the Best of Norfolk Food & Drink Festival and Family Fun Day'. Adnams, as Stage 1 sponsors of The Tour of Britain, was on site with the Boat Bar situated near the finish line. With almost unbroken sunshine, Spindrift served perfectly cool, and enjoyed from the comfort of an Adnams deckchair, was a popular choice. The Food Festival itself took place in the Showground's Food Hall, with dozens of producers supplying everything from sweet treats to fiery chilli. The Adnams Cellar & Kitchen beach hut was offering free tastings, and the bar was serving not only beer, but also free Adnams branded 'bang bang sticks' and 'clap banners' - just to make sure that excitement and noise levels were extra high at the finish. Thousands of people lined the 200km route from Ipswich to the Norfolk Showground, and crowds steadily built at the showground throughout the morning. The race was screened live from around midday, and race-goers gathered in the sun to watch the action before heading to the finish line to show their support. A nasty pile-up on the way in to the Showground saw a number of riders take a tumble, including Mark Cavendish. The crowd, after watching in anguish on the big screen, were relieved to see him ride in, looking sore but thankfully in one piece. Wiggins, too, came off soon after, but crossed the line unscathed. Team Sky's Luke Rowe sprinted to Stage 1 victory, closely followed by Boy van Poppel and Russell Downing. You can view pictures from the Food Festival and the Stage 1 finish line on Flickr.


Sarah Groves