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Sensational New Cover Story…

By Sarah Groves, also posted in News on

Adnams Copper House Dry Gin 2015 bottle designA vibrant new design for our World’s Best* Gin. We’ve come a long way since we first opened our Copper House Distillery in 2010 in the heart of our brewery in Southwold. Since then, we’re incredibly proud to have won many awards for our range of spirits, including World’s Best* accolades for both our Gin and Vodka. Our spirits have come of age, and it’s time to create a fresh new look for both our Gin and Vodka (the Vodka will be revealed later this year!). Designer Lee Cook from CookChick Design explains. “When we created the Copper House range of spirit labels five years ago, Adnams were entering quite a traditional market so our designs were rather reserved and smart. However, things have moved on hugely since then, and now that Adnams spirits are so firmly established, it’s time to portray more of the unique Adnams character of these small-batch spirits. One of the most important stories for us to get across is that each Adnams Copper House spirit is made from grain to glass. That’s an attribute that most distillers do not have – the ability to make a spirit from start to finish – from the locally-sourced malted grains all the way through to the finished products, just as Adnams makes its beers.” The new Gin design has been created to convey a sense of the hand-crafted, small-batch production as well as our coastal location in bold, strong colours in a hand-drawn illustrative style. The design is screen-printed on to the bottles so they are tactile as well as being lighter, bolder and brighter than the previous design. Adnams Marketing Director, Emma Hibbert comments, “Adnams spirits continue to be a terrific success story. As soon as we began distilling in Southwold, less than five years ago, our spirits have proved very popular with our customers and have picked up many international awards. The market for craft distilling continues to grow and develop and we felt it time to adapt our packaging to reflect these changes. The new design is not only fresher and more modern, it has superb standout on shelf and in bar.  Both Adnams gin fans and those who have not tried our spirits before have given the new look a resounding approval." What do you think of our new Gin bottle design? Let us know in the comments box below.   *As awarded by the IWSC 2013.


Sarah Groves