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Southwold beach arrives at The Suffolk Show

By Sarah Groves, also posted in News on

The Suffolk Show 2015 logoImagine sitting on a soft beach towel on a golden sandy beach with a glass of wine or a pint of beer in hand, just meters away from a vibrant bar, cosy beach huts and delicious food stalls, all whilst enjoying the brilliant Suffolk Show. Julie and the events team at Adnams will be bringing a little bit of Southwold to Trinity Park this year at the new Adnams Beach Eats area. All that’s missing is the sea… there’s a song in there somewhere! In addition to the Adnams Beach Eats area, The Boat Bar and Beach Hut will take their usual positions at the Adnams Food and Drink Experience, situated next to The President’s Ring.

Adnams Beach Eats

A sandy beach, six beach huts to shelter or shade you from the elements and a Beach Bar serving Adnams beers, wines, spirits and soft drinks. There will be some tasty food and hot drink outlets, such as Hadley’s Ice Cream and The Duck Truck, joining us for the beach experience too. Emma Hibbert, Head of Corporate Affairs at Adnams, explains "Adnams loves to be part of the Suffolk Show – there’s always a great atmosphere whatever the weather! This year, along with our sponsorship of the Adnams Food and Drink experience we have the new Adnams Beach Eats area. Visitors to the show can enjoy a refreshing break from the hustle and bustle of the show at the Adnams Beach Bar, where we have brought a little bit of Southwold to the Showground. We are very excited with the new Adnams Beach Eats area and look forward to seeing people relaxing on our beach!” You can relax in an Adnams deckchair, cozy up on a beer-barrel chair in a beach hut, recline on a giant bean bag or soak up some Suffolk Show sunshine by lounging on one of our Ghost Ship beach towels in the sand. It’s the perfect beachside break for some cool refreshment or a spot of lunch. The Adnams Beachside Bar will have a selection of keg beers on tap: Adnams Ghost Ship, Blackshore Stout, Dry Hopped Lager, Spindrift and Mosaic. We will also be serving ice cool gin and tonics, vodka and tonic, Prosecco and Adnams House Wines.

The Adnams Food & Drink Experience

The Adnams Boat Bar will be serving Ghost Ship, Southwold Bitter, Broadside, Fat Sprat and Jester in cask. On keg, we will be serving Dry Hopped Lager and Blackshore Stout. You can also find Adnams Gin, Vodka, Prosecco and a range of House wines. The Adnams Beach Hut will be selling our award-winning range of beers and spirits as well as specially-selected wines and Adnams merchandise for you to buy at the Show and enjoy later at home. Buy now and collect later. We know that you don’t want to be carrying lots of bags around with you at the Show. We’ll keep your Adnams purchases safe during the Show for you to collect before you head home.

Cheer on our racing Ghost Ship bottle!

Adnams Ghost Ship bottle costumeWe’d love you to show your support for our giant two-legged bottle of Ghost Ship (now, that is scary) who’ll be running in the Mascot Derby on Wednesday 27th May. A crazy ensemble of Show Mascots will assemble in the President’s Ring at 5.15pm and will be under starter’s orders at 5.30pm. They will attempt to tackle hay bale hurdles in their assorted costumes, so you can expect mayhem, a fair bit of cheating and a few comedy tumbles. We can’t wait to see you at this year’s Suffolk Show which takes place from 7.30am on Wednesday 27th and Thursday 28th May at Trinity Park, Ipswich. Tickets can be purchased in advance from the Suffolk Show’s website.


Sarah Groves