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Thank you, you've helped us reach one million donations through Pennies

By Sarah Groves, also posted in News on

Thanks to your generosity, you've helped us achieve a landmark goal of one million charitable donations made via Pennies, the digital charity box.

To date over 1,000,000 donations have been made since Adnams began its partnership with Pennies in 2012, raising over £245,000 through purchases of wine, beer, spirits and kitchenware across its 12 stores and online.

The scheme provides customers with the option to round up their purchase to the nearest pound and donate the extra change to charity, based on the idea that small change, when collected together, can make a big difference. Since the first donation was made on 16th October in 2012, Adnams has donated to 23 different regional and national charities all of which have been nominated by the Adnams Store employees; current donations are going to YoungDementia UK.

Alison Hutchinson CBE, Chief Executive of Pennies comments: “Pennies has always been about giving small change and big purpose, and few businesses have proven this better than Adnams.  Not only have their customers now made 1 million micro-donations, they have supported 23 charities and counting – some local, some national, and all making a huge difference in the communities Adnams serves.  Thank you to every single customer who has donated via Pennies in Adnams stores or online and congratulations on reaching such a fantastic milestone.”

Andy Wood OBE, Adnams CEO: “At Adnams, we’re always looking for new ways to give back to the community and make a difference and Pennies is such a unique solution to this. We’re thrilled that our customers are making a difference in people’s lives and that we have the opportunity to help them do so.”

Case Study: Working with YoungDementia UK YoungDementia UK is a charity that exists for one reason - to help people whose lives are affected by young onset dementia. The donations that Adnams customers have made have provided for the following help:

  • On average, 3 hours of donations from Adnams customers could fund a 1-2-1 support session for someone with young-onset dementia.
  • Half a day of donations from Adnams customers can raise enough to give a family member a morning on their own with a Family Service support worker.
  • 1 week of donations in a single Adnams store could fund a fun, tailored 1-2-1 activity session for a person with dementia,

Recent quote from a YoungDementia UK beneficiary:

“Before I came here I had absolutely nothing and I am leaving today with friends. It has been momentous.” – Rae, woman with young onset dementia who attended her first support group in Jan 2019. A very big thank you to everyone who has made a donation, it really does make a difference.