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The story behind the Provenance wine label

By Sarah Groves, also posted in News on

Saronsberg Provenance LabelThanks to everyone who entered our 'Interpret this wine label' competition to win a mixed case of Saronsberg Provenance wines. We had so many brilliant entries, it was very difficult to choose a winner. We managed to narrow it down to just three creative interpretations and from this shortlist we're delighted to announce the winner is Joanna Turner. The team at Saronsberg selected Jo's entry as it was 'linked best to the artist's idea and we liked the 'maybe' thrown in at the end!': "The figure on the left is representing the talent of the wine-grower, the fork showing him preparing the ground, bare feet representing the treading of the grape, and a zebra image to show the South African provenance. The figure on the right represents the consumer, happy after drinking the wine. He looks as if he's breakdancing which represents a young, vibrant wine. The two images together show that hard work & traditional methods make for a fun wine bursting with flavour…maybe?!!" Well done Jo, your case of wine is on its way to you. Here's artist Paul du Toit's idea: "The story of the Provenance wine label from Saronsberg revolves around wine, happiness and the joy of drinking wine. I started off by using symbols that I’ve built up over the last 10 years. These symbols constantly reappear in my work. It is a very graphic line and form that I have achieved and kept as direct as possible. I started on the left hand side with a human-like figure; you’ll notice the secret grape in the palm of his hand. Making wine is an art form and wine is art you can drink so the figure is half human and half robot, indicating the wine making process. The lines from his hand that go all the way down to a stripy leg and a stripy stomach represent the actual tannins that connect during the fermentation stage, almost like a DNA strand. His right hand is very mechanical and his eye reflects the joy of discovering the secret grape. The bare feet represent the primitive way of winemaking as well as grapes joined together. The figure on the right is turned upside down, just to show that unexpected surprises happen. By placing this figure on its head, I have managed to create a more playful feeling. The yellow head represents the sun. The green body reminds me of vineyards and land as seen from an aeroplane. Various other elements were added that represent hands, legs and double up as tools and man made pathways that lead to the vineyards. The background colour blended the images into one composition and show the figures swimming in an endless mass of white wine." Well, there you have it! You can view the range of Saronsberg wines here.


Sarah Groves