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Watch 'The Beer Story - Calling Time on Duty'

By Emma Hibbert, also posted in News on

The Beer Story - Calling Time on Duty - click here to watchA new film highlighting the importance of a beer tax freeze in the March Budget has been released by the British Beer & Pub Association. The film ‘The Beer Story - Calling Time on Duty’ highlights the vital role the brewing and pub industry plays in the economic and social life of Britain, and includes interviews with a host of people who make this £19 billion industry such a key part of the economy – in every part of Britain. In the ten-minute film, presenter and beer expert Marverine Cole goes on a journey round the country, visiting pubs and breweries, talking to those who make the industry work. The film features our very own Chief Exec, Andy Wood, who talks about the importance of the pub industry to the economies of Suffolk and Norfolk. It is estimated that in the East of England region our industry directly employs over 46,500 jobs, 21,329 of which are under the age of 25. The contribution to the region’s GDP is estimated to be £1,629 million. In addition, it is estimated that pubs and their customers raised over £106 million for charity in the past year, with over 2,000 organisations benefiting. Adnams is firmly behind the BBPA’s efforts in promoting the case for a freeze in beer duty in this year’s Budget. BBPA Chief Exec Brigid Simmonds has issued a rally call: “Whether it is lobbying their local MPs or encouraging others to do so, I hope everyone, from beer drinkers, to pubgoers, publicans and the entire beer and pub supply chain will use this new film to help make the case for a fairer deal for our sector. “The 42 per cent tax rises we have endured since 2008 are unsustainable. It is vital we get the message across that a change of Government policy could really boost investment and jobs across both beer and pubs – without putting a serious dent in Government revenues.” Please find 10 minutes to watch the film and let us know what you think.  


Emma Hibbert