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Adnams celebrates 25-year partnership with Bitburger

By admin, also posted in News on

Adnams-and-Bitburger-celebrate-25-year-partnershipAdnams celebrates 25-years working with the brewer of Germany’s No. 1 draught beer brand, Bitburger. Adnams imports and distributes Bitburger’s beers throughout the UK alongside our own beers. Over the past 25-years, Adnams has seen the range of Bitburger Braugruppe GmbH products available in the UK extend; from its Pilsner-style beers, Bitburger Pils and König Pilsener, to Kostritzer, a black lager; wheat beer, Benediktiner; and the alcohol-free beer, Bitburger Drive. To mark the anniversary of the partnership, Adnams’ representatives travelled to Bitburger's headquarters in Bitburg, Germany, and presented the Bitburger team with framed artwork. The piece by Christopher Wormell featured Southwold and its colourful beach huts. The Adnams contingent comprised CEO Andy Wood, Max Bond, Sales Director, Emma Hibbert, Marketing Director and Rob Breakwell, National Account Manager. Andy Wood, Chief Executive at Adnams, said “We have built an extremely strong relationship with Bitburger and felt it was important to mark 25 years of working together – a monumental achievement in business of which we are very proud. Both companies hold similar philosophies, both are heritage brands with a long-standing brewing history committed to producing premium-quality beer. Yet we also take an innovative approach to the future of our businesses and share a sense of social responsibility, supporting charitable initiatives and community projects. These mutual characteristics have been key to creating a sustainable partnership with Bitburger and we look forward to a continuation of our work in the future.” Bitburger’s Director of International Division, Dr Arno Lippert added, “It is important for us to develop lasting relationships with our distributors and business partners as this can bring value to both parties. The 25-years we have worked with Adnams is testament to the mutual benefits that can come from working with like-minded companies; the relationship has enabled us to distribute effectively in the UK market and added to the diverse range of beers Adnams offers to British consumers. The artwork presented signifies our partnership and it’s great that we now have a small part of the Suffolk coast to hang in our offices and remind us of our friends at Adnams.” Bitburger exports to over 70 countries worldwide and continues to be the largest private drinks company in Germany.